Norwood Press Release

 

 

For Immediate Release

Company Contact:

Margit Fawbush

Marketing Manager

Norwood Promotional Products

mfawbush@norwood.com

o: 317-275-2549

c: 317-833-7629

 NORWOOD ANNOUNCES CONSOLIDATION OF SOME MANUFACTURING OPERATIONS AND RELOCATION OF INDIANAPOLIS OFFICE

INDIANAPOLIS, INDIANA (February 23, 2010) – Norwood Promotional Products LLC announced today a plan for the consolidation of some manufacturing operations and the relocation of the Indianapolis office.

 A strategic analysis of Norwood and BIC Graphic operations has taken place the last several months with the intention of improving the customer experience and streamlining operational capabilities in core product categories. As a result, the San Antonio, TX facility will be consolidated into other existing Norwood US locations and the support functions in Indianapolis relocated to Clearwater, FL. The move of both the San Antonio operations and the Indianapolis office is expected to be completed by the end of 2010.

“Our goal is to create the most customer focused and cost efficient organization in the industry,” said BIC APP Chief Executive Officer Nicolas Paillot. “These steps allow us to improve processes to benefit both our customers and the organization. The decision to close these two sites has not been easy and is not a reflection on the dedication or performance of our employees.”

The San Antonio site currently employs 345 associates. First consideration and relocation assistance will be given to San Antonio associates for open positions across the Norwood and BIC Graphic organization. The company will also provide severance and outplacement assistance.

Norwood Finance, Marketing, IT, Legal and Human Resource functions in the Indianapolis office will be moved to the corporate offices in Clearwater, FL and the 99 associates will be offered a relocation package to aid them should they choose to move. The company is dedicated to providing job search support and severance to those employees choosing not to move.

“In the long term, this is the right decision for the organization,” said Paul Lage, President of Norwood. “We are very grateful for the many years of service and dedication our San Antonio associates have given Norwood and hope that many of our Indianapolis associates will join the organization in Clearwater.”

 BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In the United States BIC APP operates under the BIC Graphic USA and Norwood Promotional Products trade names.

BIC Graphic USA: A division of BIC USA Inc., established in 1969 under the name BIC Special Markets Division. BIC Graphic USA is a leading supplier of a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products.

Visit BIC Graphic’s USA website for more information.

Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge.

Representing the best of:

Automotive, Tools & Flashlights • Awards, Recognition & Gifts • Bags, Meeting & Outdoor • Calendars, Planners & Diaries

Drinkware & Housewares • Golf, Sports & Fun • Health, Wellness & Safety • Office, Magnets & Badge Holders • Writing Instruments

For more information about Norwood Promotional Products visit the company’s website.

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Get to know your Board of Directors….

Scott Harris, 2010 Director/Social Chair

Why is volunteering with CAPPA important to you?

Up until I had this opportunity/honor of sitting on the CAPPA board I had always promised myself that I would volunteer but something (family, work, obligations—yada, yada, yada) always seemed to keep me from following through on this commitment.  CAPPA gave me the perfect opportunity to give back while at the same time staying in tune with what was happening in my industry.  I also get to work with smart/insightful and energetic people who all have one common goal.

What is the one event or person that brought you to the promotional products industry?

Cold calling Dell Computer when I moved to Austin from Dallas with Cintas Uniforms.  I bumped into Jeff Haynes from BD&A and he asked what I liked best about what I was doing.  After some thought I realized I really enjoyed the creative and relational aspects of promotional products.  He asked what I thought about doing that full time…and I haven’t looked back since.

What is important in your life right now?

My continued growth/journey in my faith, my family–especially my two sons that seem to get bigger every time I blink, bringing integrity and enthusiasm to my work every day and striking a sincere balance of all of the above—all in that order :)

Name one thing that not many people know about you.

I am a Foodie…yep, every chance I get I flip the channel to Food Network.  I love to experiment with different recipes, grilling, sauces the works. 

What is your favorite place on this earth?

Hmmm….tough one, God has created so many favorites.  I was truly in awe at the National Forests near Mt. Rainier in Washington but give me the Caribbean beaches/food/sun/play any day.  My parents lived on St. Thomas for 4 years and we visited every year, snorkeled St. John, St. Kitts…it really is an amazing place.

 Before the board orientation what was your impression of CAPPA as an organization, good or bad?

Well, it wasn’t good or bad…it really was just there.  There did not appear to be much value, especially considering how busy I always was on the Distributor front I wasn’t motivated in any way to attend the functions that CAPPA had organized.

What is the one take away you received after the board orientation?

This is a NEW CAPPA!  I think our first Event in April will prove that.  We will be bringing honest to goodness Value in 2010—I am certain of that.

What is your personal goal for CAPPA?

To contribute and learn as much as possible to and about CAPPA , Distributors and Suppliers and to provide real value.  I view CAPPA as a  great vehicle/resource to accomplish this.

Why Post-it Notes?

Why Post-it Notes?

1) THEY’RE USED

- Nobody throws away a Post-it Note pad

- People know what they are and how to use them, in fact they have been preconditioned to use them and ask for more when they run out – reorders!!

2) THEY’RE RECOGNIZABLE

- Tie your company name or brand to the Post-it brand

- Post-it brand means quality and value to a worldwide office and home consumer market

- Immediate credibility through association

3) THEY’RE EFFECTIVE

- Post-it Notes have revolutionized the way that people communicate in offices and homes, so what better way to communicate your message than on a product that people use for that very purpose every day?

- People are conditioned to read what is on a Post-it Note not just glance at it

- Day after day, sheet after sheet, your message is communicated continually until the product is gone

4) LONG LASTING AND CIRCULATED

- Post-it Notes “stick around” for weeks or months after receipt and use. This keeps your message visible and communicated even after the product is gone

- They are an interactive product that people reach for time after time

- They are passed on to others as a part of their natural use

5) VALUE

- Post-it Notes have a unique value to an end user. They are so much a part of an office environment that companies and individuals purchase them blank to use as part of their daily operation. This makes them valuable to those companies and individuals who receive them.

Sheet after sheet, day after day, impression after impression, the value of a Post-it Note and its imprinted message is clear

Get to know your Board of Directors…

Jennifer Brown, 2010 CAPPA Vice President & RAC Delegate

Why is volunteering with CAPPA important to you?

In my opinion, it’s all about the relationships I’ve built through my volunteer work. I have been very fortunate to meet so many wonderful people that I am lucky to call my friend. I also truly believe in the work we’re doing and the potential that CAPPA has to help you succeed in your business.

 What is the one event or person that brought you to the promotional products industry?

 Honestly, I ended up here on a fluke! I was working part time for a local distributor and after I had been there several months they decided that they wanted to get out of the business. In a matter of about 3 days I became a business owner and as they say “the rest is history!”

 What is important in your life right now?

 I’m working on focusing my business model to adapt to the new economy while continuing to grow my business. In my personal life I am a natural born worrier and i’m learning (slowly!)  to “be in the moment” so that I enjoy everything life has to offer, today!

 Name one thing that not many people know about you.

 If you’ve ever been around me for more than an hour or so, you’ll probably notice that I tend to wear my sunglasses a lot inside. The reason for that is not that I think I’m “too cool for school” :) , it’s because I’m legally blind (sunglasses are prescription).

 Where is your favorite place on earth?

 WOW-this is a tough one for me because I LOVE to travel! It’s a tie between two places: Ireland- there is no words to describe the natural beauty of the country and my Granny’s house in East Texas- it represents everything good in my life.

 Before board orientation what was your impression of CAPPA as an organization, good or bad?

 My impression of CAPPA was that it was an organization with great heart but one that needed new leadership to focus and move forward toward a successful future.

 What is the one take away that you received after board orientation?

 Our new Board of Directors has the passion and dedication to bring CAPPA to its full potential.

 What is your personal goal for CAPPA?

 I want distributors and suppliers to recognize CAPPA as an organization that is beneficial to the overall success of their business.

Get to know your Board of Directors…

From Darlene Kirk, 2010 CAPPA President

Why is volunteering with CAPPA important to you?

 It is an experience that cannot be bought. Even though you are not paid for your work the benefits are actually greater than money. The selfless act of volunteering gives you an opportunity to change and enhance a person’s life personally and professionally. If people never volunteered and only care about themselves this world would be cruel and sad place.

 What is the one event or person that brought you to the promotional products industry?

 I did not know much about our industry but after an eight month lay off from my previous company I knew I wanted a dynamic position and would not settle for anything short of this. I saw a job offering for product development manager with Norwood and applied. This position gave me the opportunity to travel the world and make friendships everywhere! I love the fun and creativity of this industry.

 What is important in your life right now?

 I am very focused on the connections I have with my husband and my children. Understanding them at every level and seeing how I can help them grow and develop their dreams. I am grateful for the blessings they give me everyday. Especially, my husband who makes everyday like Christmas for me and my children…these moments I hold close knowing that it may not always be there.

 Name on thing that not many people know about you.

 I sang for many years in a church and was a lead singer in a band in my early twenties. I have always loved music! It is best motivator!

 Where is your favorite place on earth?

 I love the ocean and the Virgin Islands represent for me some of the most picturesque views you will ever see!

 Before the board orientation what was your impression of CAPPA as an organization, good or bad?

 My honest opinion is that I have viewed CAPPA as an organization that has not provided tremendous value to its members beyond its trade show.

 What is the one take away you received after the board orientation?

 We will be focused on changing and enhancing the lives of all who we encounter.

 What is your personal goal for CAPPA

I want to re-establish the identity of CAPPA. I would like to make this organization a dynamic source of business for our supplier members and a resource for distributor members to obtain the tools they need to succeed.

SAVE THE DATE!!!

News You Can Use…

We are pleased to announce that CAPPA has become a SAGE Affiliate. As a SAGE Affiliate, members of CAPPA are entitled to discounts on a variety of SAGE services, including:

  • • SAGE Online™, SAGE’s industry-leading product research and presentation tool for distributors
  • • SAGE WebExpress Pro™, a dynamic, fully-customizable website system offering a turn-key, modern web presence for suppliers and distributors
  • • SAGE WebStore™, a complete product research module for distributor websites to provide end-user research capabilities and e-commerce
  • • SAGE Company Store, a fully-customizable turn-key company store module for distributors to provide dynamic, modern online storefronts to their customers
  • • SAGE Mobile, the first ever mobile research solution for promotional products, suppliers and tradeshows.

 Current SAGE subscribers may apply the CAPPA discount to their current subscriptions effective as of the next renewal by contacting SAGE. CAPPA members who add SAGE services can obtain the discount by notating CAPPA membership on the application. In addition to discounts on SAGE services, SAGE will also provide CAPPA members with a variety of services as part of the relationship, including an association website and access to SAGE’s marketing resources.

David Natinsky, president of SAGE, said, “We are excited about the opportunity to add CAPPA to our growing list of regional associations that are part of our SAGE Affiliate Program. More importantly, we’re thrilled that CAPPA’s members will continue to realize the benefits of their CAPPA membership by now receiving discounts on SAGE services.”

 Debra Stovall, Executive Director of CAPPA, said, “We’re excited to be working with SAGE and to be able to offer our members another benefit from which they can truly benefit. We look forward to continuing our mutuallybeneficial relationship with SAGE.”

 Natinsky continued, “We have always worked closely with the regional associations in our market and especially CAPPA. We are glad that our two organizations will continue to grow and become stronger together.”

CAPPA (Corridor Area Promotional Products Association) is a diverse group of distributor and supplier members from all over South/Central Texas! CAPPA is dedicated to fostering professionalism within the promotional products industry through building relationships, personal development and education.

 SAGE®, based in Carrollton, Texas, is the leading provider of information and marketing solutions to the promotional products industry providing product research tools, websites, e-commerce solutions, end user catalogs, artwork services, traveling tradeshows and tradeshow management services.

You’re Invited…

Customer Service Lessons from Taxi Terry

If you were unable to attend the PPAI EXPO in Vegas, you still have the opportunity to check out the opening ceremony speaker. Scott McKain has set up a website that has the highlights from his speech and a few other perks: Click HERE to check out the site!

Here’s a preview… You’ll LOVE the story about Taxi Terry! Enjoy :)

ASI Dallas- FREE Admission & Voucher

For more details about the show, please click here!